Is VR simulation training right for your business?

Published on December 10th, 2018 by Debi Christensen

VR simulation training is integral to developing human capital in today’s world.

Ask your employees what they value most about their work, and their answers may surprise you. They base value less on money or free food and more on the quality of training they receive.

Virtual reality training provides the quality they’re looking for.

If you think your company can’t benefit from VR training opportunities for employees and consumers, it’s time to rethink the options available to you. Retailers like Walmart and tech pioneers like Siemens have led the way, but it’s time for other industries to embrace VR simulation training as well.

Virtual reality training is an integral part of many workspaces, for employees and consumers alike. Here are a few of the early adopters.

Marketing and advertising in home furnishings

IKEA took the first marketing and advertising leap by using the ARKit app to sell furniture. The augmented reality software provided consumers with the ability to see how IKEA furnishings would appear and even fit in their homes and offices.

VR-simulation-training-furniture-store

The idea of seeing home furnishings before buying them appeals to consumers. There’s no second guessing the color, style, or size, only to find that you have to either send the pieces back to the furniture store or thrift them.

Macy’s plans to use VR simulations to sell not just single pieces of furniture, but design ensembles. With the help of Macy’s employees, consumers will be able to design and furnish entire rooms. Then, using VR simulation training, they’ll be able to walk through the room, sit on the furniture, and get a feel for how well the pieces work together.

VR simulation training that helps picture big data

Knowledge is growing at an unprecedented rate, and vast amounts of information lie one click away. The problem is in interpreting the big data behind it all. Virtual reality desktops are about to solve that problem.

VR-simulation-training-stock-trading

The desktop will be a virtual station with 3D images of graphs and charts that users can manipulate. Citi is already collaborating with Microsoft HoloLens in the development of interactive simulations for stock trading. Citi wants to use the program to teach partners and consumers about trading.

Several other financial institutions, like Wells Fargo, have been experimenting with virtual reality as a way to engage consumers in banking.

Seeding the future

Using VR simulation training has significant implications for some businesses.

Insomniac Games has taken the next step in magically integrating the real world and animation. In their program Seedling, the virtual world interacts and reacts with the physical one. Users take responsibility for growing and caring for a plant. The seedling will grow around your actual space, whether it’s a table, your desk, or the floor.

VR-simulation-training-landscape-design

Seedling is poised to change landscaping design. Eventually, consumers may be able to design virtual landscapes with the plants of their choice. The plants will interact with the landscape, and the user will be able to not only see but also experience the mature landscaping as it grows into place.

VR simulation training is more than an onboarding strategy for your employees. It’s an experience that can help them better serves consumers.


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