VR real estate and architecture transform design & marketing

Published on November 10th, 2018 by Debi Christensen

VR real estate and architecture is transforming the design landscape.

Real estate agents know that the best way to get you to buy a home is to have you see it. That’s one of the reasons they hold open houses and show homes. Those open houses, however, may soon become a thing of the past.

Advances in virtual reality create immersive experiences in real estate and architectural design. Simulations are more photorealistic, and clients can see the effect of design changes immediately.

Photorealistic and sensory-enhanced

Photos were once the staple of real estate marketing and architectural design. Now they fall short of enticing buyers into making one of the largest purchases of their lives.

First, video replaced static pictures. Prospective buyers could walk through a building and get a sense of what it was like. The VR real estate and architecture apps you see today have come a long way from those old 360° videos.


Now VR users can experience walking up spiral staircases or gauge how well their furnishings will fit a space. They can determine the best location for common areas and private workspaces while interacting with doors and windows.

Architects and real estate agents alike recognize the potential of immersing clients in an interactive 3D environment. Founder and CEO of RealtyShares Nav Athwal believes VR real estate and architecture professionals will rely more on VR apps to sell properties quickly and profitably.

Design options customers can experience

According to Gensler’s Alex Garrison, cohesive exploration in design improves spaces for everyone.

The firm was hired to design a new waiting area at the Eagle County Airport. Project success depended on aligning the building scale to surrounding features. Blueprints and renderings couldn’t convey the feeling they tried to create. VR, however, not only allowed for structural revisions, but it also sped up the design part of the project.

VR allows clients to experience concepts in real time. They’re not stuck with a design they hate because the tear-down and remodel is cost prohibitive.

Pre-construction and remodeling

VR real estate and architecture is developing a new arm of the construction industry: preconstruction.

Architects can save time and money by designing pre-constructed virtual buildings. Long builds are expensive. Virtual reality is replacing the need for labor-intensive scale models and mock-ups. The result is an immersive environment that clients can walk through to get a sense of what their building feels like.

Builders have long gambled that the right floor plan in an appealing neighborhood will bring buyers. They build a speculation home as a sample of what they offer interested homeowners. Now, however, spec homes may disappear from the real estate market.

Real estate VR makes it possible to experience a home or condo that hasn’t been built. You can experience 3d animation tours that let you interact with cabinets and drawers, adjust the lighting, or even change your view by selecting a different elevation.


Construction change orders can drive up project costs by 10%. In some cases, project costs double. Everyone spends more money, and some people experience substantial losses. Architects and builders lose time in completing projects. Real estate agents lose commissions because their clients can’t see possibility in the home’s design.

Virtual reality can reduce those costly changes by allowing edits.

VR allows for immediate design changes when consumers make an about-face on surfaces, paint choices, or flooring. A single touch, rather than hours of installation, creates a new reality.

VR real estate and architecture app showcase products

Real estate and architecture is more than a building. What goes into a piece of property is also important. The design and internal elements should work together in residential and commercial buildings.


Virtual reality shows consumers how with a simulated experience. Reach out and touch smooth marble finishes. Run your hand over the carpet. Interact with switches, pulls, and levers. The dynamic features give users a sense of living and working in a space. 

Designers like AmbiensVR provide display platforms for manufacturers wishing to get their products in front of consumers.

VR is the perfect marketing vehicle. It’s also the perfect tool for real estate and architectural design.